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Why I Love Israel Martinez

Get your minds out of the gutter—it’s nothing like that. Not even a man crush. More like abundant entrepreneurial admiration to the nth degree.
1231342_10151818927100937_885467697_nIsrael Martinez is the young owner of Kismar Computer Repair and Web Design Services in Ridgeland.

He’s also probably the sharpest entrepreneur I know in the Metro Jackson area.

Here’s a guy who was born in Mexico, speaks English as a second language (and better than most natives here in Mississippi I must add), has overcome a ton of personal obstacles and yet is constantly striving to improve not only his own businesses but the community as a whole.

I sometimes wonder if my friend Israel has secretly been cloned and is working for some clandestine government organization: he’s everywhere, all the time. If there’s a community or business event taking place, Israel is in attendance more than likely. His energy takes him all over town, talking up his own place of business while also learning from others about theirs, offering encouragement and contagious enthusiasm.

In personal conversation, Israel exudes the confidence and inquisitiveness that are the cardinal trademarks of an entrepreneur. Always seeking1175144_10151818928605937_1648621563_n the next idea to improve his own lot in life and those of his customers, Israel’s mind is constantly seeking and exploring.

Civic life is also very important to this young man. He believes that his role of a businessman includes improving the lives of those around him. While this makes perfect utilitarian sense—a thriving community means more business—with Israel it’s obvious that he also deeply cares about the wellbeing of other people as an end in itself. If there’s a cause needing a supporter, he is usually around to lend his time. Check out his Facebook page if you doubt me.

I say all of this as an older, sometimes cynical friend who marvels at the energy of a fellow small business owner. Every single time I get around Israel I feel inspired and I have no doubt I’m not the only person who can say that.

So here’s to Israel Martinez: A great young entrepreneur who, sorry to use a stale clichĂ©, really DOES make a difference. And I love him for it…


Jack Criss

Jack Criss

Publisher and Executive Editor at BAMSouth.com
Jack Criss is the Publisher and Executive Editor of BAMSouth.com and owner of Criss Public Relations. He is a 30 year veteran of the business publishing industry as well as a former talk radio host, lecturer and author of "Ready, Aim, Right!" (Quail Ridge Press, 2004) and the forthcoming "The Great Greek Philosopher: Aristotle For Young People" (DagKat Press, 2017) as well as a work of teen fiction, "Book Island" and the non-fiction title "SuperfloUS: When Mediocrity Is Enshrined And Civility Fades." He was born, raised and currently lives in Ridgeland, MS and is the proud father of Katie and Dagny.
Jack Criss
Jack Criss
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