Nashville Company Keep the USA Running

 

Once again, a Made-in-the-USA product is proving to be one of the best in its category. And it’s a Southern company as well.

Swiftwick Socks, produced and headquartered in Nashville, Tennessee, has quickly become the choice of athletes around the world and folks who want more comfort and support for their feet. Primarily producing what are called “compression” socks, Swiftwick is proven to reduce swelling, improve blood circulation and increase endurance. With its sculptured feature and moisture management capabilities, Swiftwick Socks are designed to effectively “wick” away moisture — without the use of harmful chemicals — and assure maximum comfort in a blister-free environment.

Many of the company’s employees were customers before they went to work for Swiftwick. Take Chris Urban, their Southeast regional sales manager for the past two years.

Yes, I bought my first pair of Swiftwick Socks several years ago,” Urban says. “And I still have them in my drawer today. I had a pair for every day of the week that I’ve worn regularly, and five years later, they’re still holding up.”

swiftkickUsing Merino sheep wool fiber and Olefin (the only Nobel Prize-winning fiber in the world) to produce their socks in Nashville, Urban emphasizes the fact that Swiftwick uses no chemicals in their product.

“Most wicking, athletic sock companies use Cool Max chemicals, but we never have and never will. Additionally, our Moreno fiber is the highest quality and extremely thin, and everything we produce is made on 200 needle thread count construction, the highest thread count you can put in a sock. This makes our sock much more durable with superior wear-life.”

“Wicking” is commonly defined as transferring sweat away from your body, Urban says, “which is not exactly what most so-called wicking garments do. Many just spread moisture evenly throughout a shirt, for instance, to facilitate evaporation. Swiftwick’s products, on the other hand, work instead like micro-fiber siphons to transfer the moisture away from your skin through a mechanical process.” Yes, it may sound technical— and it is — but the bottom line is comfort and durability, Urban says, and the Swiftwick line is unmatched in those regards.

“Our owners are 100% proud of being made in the USA,” Urban responds when asked what that distinction means to Swiftwick Socks. “We source every single thing we can from U.S. companies. We’re committed to that and have found that being a U.S.-made product certainly means a great deal to our customers — they notice the fact and appreciate it.

“Plus, our retailers especially like having a great domestic product to sell to customers,” he continues. “People ask for American-made goods in running and cycling stores particularly because, sadly, those stores carry so few items that are still made here.”

Urban says that Swiftwick Socks are currently in more than 900 stores across the country, including bicycle shops, running retailers such as Fleet Feet Sports, golf stores and other outdoor stores. “We have doubled our business every year in the past five years,” Urban says, “and we see that great trend continuing. We’re looking to branch out into new markets and are coming out with a new hockey sock product soon so, yes, we want to keep innovating and growing. Our owners and employees are absolutely committed to making the best sock on the planet, which is why we concentrate on that one product.”

A superior sock made in the Southern U.S.A. The company in Tennessee looks poised to keep America running — in comfort — for many years to come.

For more information, visit the company’s interesting new website www.swiftwick.com.

Jack Criss

Jack Criss

Publisher and Executive Editor at BAMSouth.com
Jack Criss is the Publisher and Executive Editor of BAMSouth.com and owner of Criss Public Relations. He is a 30 year veteran of the business publishing industry as well as a former talk radio host, lecturer and author of "Ready, Aim, Right!" (Quail Ridge Press, 2004) and the forthcoming "The Great Greek Philosopher: Aristotle For Young People" (DagKat Press, 2017) as well as a work of teen fiction, "Book Island" and the non-fiction title "SuperfloUS: When Mediocrity Is Enshrined And Civility Fades." He was born, raised and currently lives in Jackson, MS and is the proud father of Katie and Dagny.
Jack Criss
Jack Criss
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