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BAM It Forward And Speak Up—Today!


Not long ago, in a bit of reflective contemplation, I posted the following on my personal Facebook page:

Don’t wait to eulogize or until the funeral: if you respect, admire, appreciate, recognize the talents in—and most importantly, love—somebody, let them know it. Praise and admiration is fuel for the spiritual tank and can provide a whole lot of mileage to the person you fill with it.”

What I wrote at the time had been prompted by a compliment I had received that day from a friend. It meant a great deal to me and, as I contemplated the good feeling his words had given, I wondered why—too often—we save saying all of the “good things” about people until after they’re gone—and why that sad truism really needed to change.

Every single day funerals are held all over the world during which positive things are said about the deceased who, unfortunately, can no longer feel loved and appreciated from the accolades. How different would the world be if, instead of waiting until a friend, colleague or loved one is gone, we tell them TODAY how truly wonderful they are?

Years ago, in a column I published and later reprinted in my book, I wrote about the concept of “nurturing the good” in business: giving equal attention to good service in direct (or higher) proportion to the usual and typical act of complaining. This is very similar to what I’m now calling (for the sake of brand recognition and good ol’ American PR) “BAM It Forward!”

We here at BAMSouth.com are going to soon start calling attention—through articles and social media posts— to those many examples of excellent customer service and good business people and practices that, while surrounding us, are seldom recognized.

BamItForwardIn effect, we are going to tell people directly what they mean to us and ask you, the reader, to help do the same. In the here and now. It’s too late to reminisce about the great service a business provided after it’s shut down. Mr. So-and-so at the corner market might have a been a wonderful guy but if he moves away without your ever telling him this, what does it matter?

We all need positive reinforcement and simple human kindness regardless of how dog-eat-dog the marketplace has become. In fact, we need more of it now for just that very reason. The cold, cruel world can be thawed and warmed by a compliment or two, a nod of recognition, a simple “‘Atta boy or girl.”

With “BAM It Forward” we’re going to try a launch a little revolution of kindness through recognition while there’s still time to do so—and we hope you join us. More details in the coming weeks.

And by the way: we appreciate you very much.



Jack Criss

Jack Criss

Publisher and Executive Editor at BAMSouth.com
Jack Criss is the Publisher and Executive Editor of BAMSouth.com and owner of Criss Public Relations. He is a 30 year veteran of the business publishing industry as well as a former talk radio host, lecturer and author of "Ready, Aim, Right!" (Quail Ridge Press, 2004) and the forthcoming "The Great Greek Philosopher: Aristotle For Young People" (DagKat Press, 2017) as well as a work of teen fiction, "Book Island" and the non-fiction title "SuperfloUS: When Mediocrity Is Enshrined And Civility Fades." He was born, raised and currently lives in Ridgeland, MS and is the proud father of Katie and Dagny.
Jack Criss
Jack Criss
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